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好美特品牌

深圳市好運達電器有限公司旗下的第一品牌是好美特/hometop。公司成立于1998,是一家專業研發、生產、銷售蒸汽掛燙機、消毒類與美容類等產品的小家電企業。好運達公司通過不斷創新、積極拓展新領域、引領現代生活方式的新潮流,讓好美特在同行競爭中脫穎而出,在市場與行業上獲得很好的口碑。好美特品牌歷經長達10年的發展,已成為集研發、生產、銷售和完善的產品服務于一體的現代化公司,以強大的技術研發實力與人性化的管理理念,全力為客戶提供個性化和高品質的生活。

 好美特公司介紹

品牌文化

     “好美特”為:HomeTop之音譯。取自小屋外形象征溫馨家庭,英文為全球性家庭用品。好美特作為好運達企業形象設計的基本要素是企業識別、公眾形象、信息傳遞等企業特征標志。

     好美特品牌注冊于2006,設計好美特品牌時,設計者圍繞著品牌的:簡潔、誠信、溫馨、信賴感和國際化品牌而設計,以“家有好美特 生活特美好”為囑托,貫穿品牌對人生真實感悟,締造出溫馨而浪漫的生活,這也是傳達給外界的理念。

     好美特作為好運達公司的形象品牌,以敏銳商業觸覺來開拓市場,公司與眾多的大型零售商和代理商建立了長期穩定的合作關系,在全國設立多個辦事處及服務點,讓好美特逐漸走進人們的生活,讓市場和企業實現雙贏的局面。


 好美特公司介紹


主要成就

      好美特品牌是掛燙機技術開拓的創新者,獲得各種權威認證,并擁有專利多項,是全球掛燙機十大品牌。產品遠銷國外市場,并且率先通過歐美、中東等各地區的產品質量安全認證,比如:通過德國萊茵TUV的各項測試。同時擁有CECBETLGS等數十項國際認證,并在2007年率先獲得歐盟ROSH認證。(圖)


 

市場戰略

    好美特營銷市場主要包括:歐盟、北美、東南亞,中東等國外公司80%營業額都是出口,國內市場卻剛起步,2002年以前未重視國內市場,在2003年以后的國內市場份額爭奪逐漸上升2006年公司迅速入駐國內各大城市,成為第一個打開國內掛燙機市場的公司。以‘市場需求為導向、產品質量為生命、客戶至上為目標、終端服務為保障 ’的市場戰略,即為終端戰略,以終端取勝打造了強勢品牌,并且在國內外都獲得了可觀的銷量業績。


 


 

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